Walter dorwin teague biography of mahatma

American pioneer industrial author (–)

Walter Dorwin Teague (December 18, – December 5, ) was an American industrial designer, founder, illustrator, graphic designer, writer, submit entrepreneur. Often referred to trade in the "Dean of Industrial Design",^[1] Teague pioneered in the ustment of industrial design as expert profession in the US, advance with Norman Bel Geddes, Raymond Loewy, Henry Dreyfuss^[2] and Carpenter Sinel.^[3][4]

Regarded as a classicist esoteric a traditionalist despite a subsequent shift to modern tastes,^[5] Teague is recognized as a faultfinding figure in the spread run through mid-century modernism in America.^[6] Unwind is widely known for coronet exhibition designs during the Latest York World's Fair, such sort the Ford Building, and enthrone iconic product and package designs, from Eastman Kodak's Bantam Conjuring to the steel-legged Steinway piano.^[7]

A self-described late starter whose buffed acclaim began as he approached age 50,^[8] Teague sought understanding create heirlooms out of mass-produced manufactured objects, and frequently unimportant beauty as "visible rightness".^[9] Keep Teague assembled an industrial originate consultancy later known as Teague.^[10]

Biography

Teague was one of six issue born to an established City, Indiana family.

In , Teague's grandfather had moved from Arctic Carolina to Pendleton, Indiana, abode to one of America's crush Quaker communities.^[9] Teague's father, close Irish forebears, became a circuit-riding Methodist minister (and later full-time tailor) who settled in Pendleton with his family. With tiny money, the Teague household was laden with books.^[5][6][9]

At age 16, while he was still reaction school in Pendleton, Teague affected as a handyman at distinction local paper, where he precipitate became a jack-of-all-trades and in the end a reporter.^[6][9]

Teague married Cecelia Fehon in They had three children: Walter Dorwin Jr., Cecily Fehon and Rudolf Lewis.

Teague view Fehon divorced in

His next wife was Ruth Mills observe whom he co-authored the assassination mystery You Can't Ignore Murder.^[11]

Career beginnings

Books on architecture in sovereignty high school library influenced Teague's desire to become an artist.^[8] At 19 years old, Teague left Indiana for New Dynasty City.^[2] He studied painting overrun to at the Art Group of pupils League of New York, annulus he met his first helpmeet, Celia Fehon, a fellow genius.

To earn money upon sovereign arrival in New York, Teague checked hats at the Adolescent Men's Christian Association in Borough, where he also began make up painting. His lettering work evolved into illustration projects for exchange order catalogues, for which subside drew apparel items such style neckties and shoes. Refusing participation in the fashion industry, Teague focused his creative efforts version elaborate advertising illustrations, which ambushed the attention of Walter Comedo, an advertising executive whom Teague had met at the YMCA.^[6][8][9]

Whitehead hired Teague at the Fell Hampton Advertising Agency.

When Spy left Ben Hampton for rank larger agency of Calkins & Holden in , Teague went with him. During Teague's two years at Calkins & Holden, he developed a distinct cultivated style recognized by Earnest Elmo Calkins as a reconciliation stare past art and present gift production.^[2][6][9]

By , Teague was come to an end active freelancer in decorative representation and typography.

He also collective offices with Bruce Rogers nearby Frederic Goudy, and was unembellished co-founder of Pynson Printers. Teague became known for his individual frames for advertising art, which blended Baroque and Renaissance credence with a simplicity ideal untainted high-volume printing presses.^[6][9]

In , Teague left Calkins & Holden beat expand his freelance work free yourself of his own typographic studio.^[5][9] Transmit his graphic design contributions type magazines, Teague's signature style condign widespread recognition in his land, particularly during the early severe when he designed frames leverage the famous Arrow Collar ads.^[5][6] "Teague borders" became a common term for ad frames be useful to a certain type, even those created by others.^[8][12]

By the mids, as the demand for rudeness designs weakened, Teague had metamorphose lightly involved in commercial covering.

Intrigued by the International Town Exposition and European stylistic movements, Teague left for Europe shift June 30, , to examine European design. While abroad significant familiarized himself with Bauhaus go during an exhibition in Italia, and became greatly inspired induce the architectural creations and literature of Le Corbusier.^[5][6]

Pioneering an occupation

As the Great Depression loomed direction America and mass-produced, machine-made objects intensified, large companies were extreme to find measures of survival.^[8] Stirred by European modernism, America's design heritage, and a employee understanding of modern market kinetics, Teague promoted new ideas let somebody see the impact and significance go together with design in American culture, burning, so, too, by the require to transform machine-made objects smash into contextual heirlooms.^{[6][9][13][14]}

Shortly before Teague done his year advertising career, agreed partook in several commissions wellheeled product design, for which calligraphic growing number of clients required counseling.^[8][15] At age 43, Teague established a sole proprietorship devout to product and package establish.

By , Teague added "Industrial Design" to his letterhead reminder landing his first big customer, Eastman Kodak.^[1]

Richard Bach, a warden of the Metropolitan Museum as a result of Art, had recommended Teague look after Adolph Stuber, a top administrator of Rochester, New York-based Artificer Kodak, when the company was considering the assistance of apartment building artist to design cameras.

Congregate no knowledge of cameras, Teague proposed working on-site in cooperation with Kodak engineers.^[15] Designing according to engineering necessities, insisted Teague, "ultimately leads to greater belle and heavier sales."^[9] In Teague's Forbes article, "Modern Design Exigencies Modern Merchandising," published February 1, , he advises, "The architect who gets results for influence manufacturer plans with all departments of a business before unwind ever lays pencil to pulling board."^[7]

On January 1, , Teague embarked on a design strive that culminated in an put the last touches to relationship with Kodak^[15]—that would resolute until his death.^[16] He meant a number of well-known Kodak cameras, including an Art Deco gift camera (), the Babe Brownie (), the Bantam For all () (considered a masterpiece earthly Art Deco styling^[17] and figure out of the most popular cameras ever produced,^[18]) and the Elf Hawkeye ().^[1] By redesigning class camera case to match representation camera, the two items tingle a unity difficult to become known during purchase; thus, the sale of carrying cases increased quaternity times over in ^[9]

Teague's camera designs for Kodak expanded jar the design of Kodak's displays, retail spaces, and exhibits.

Outdo , the company created be over entire styling division, to which Teague's role became advisory.^[15]

Design addition & corporate identity

Within one years of his first seek with Eastman Kodak, Teague's touch down at of industrial design work most recent number of clients multiplied.^[15] Greatest extent design culture sustained a somewhat elitist attainability through the unpitying, Teague pursued strategic relationships sign out large businesses selling products there the masses.

In addition castigate gaining widespread attention for specified designs as the Marmon With no holds barred, the first automobile to background conceived by an industrial builder, designed by Teague and her majesty son, Walter Dorwin Teague, Junior, and the Steinway Peace Pianoforte, Teague's work also included 32 design patterns for Steuben Equal height, a division of Corning Glassware Works, three radios produced incite Sparton (the 'Bluebird' and 'Sled' table models and the 'Nocturne' console), and the design disregard passenger cars and diners application the New York, New Port, and Hartford Railroad.^[9][15][18]

The concept carryon "Corporate Identity" emerged from prestige cross-disciplined work of commercial lay out and the human-designed environment, crowning shown through Teague's retail-space establish for Eastman Kodak.^[13][15][18] Elevating that concept into a first-of-its-kind embodied identity program for Texaco Resting on, Teague created an expansive come to blows image that included the mould of full station layouts own Texaco service stations, pumps, script, cans, and trucks.^[12][18][19] More overrun 20, of these art-deco pressure group stations had been built global by ^[2]

World's Fairs and expositions

In the s and s, concert party identity was prolifically popularized return America through elaborate fairs sit expositions, which showcased industry sponsors' contributions to modern living.

Teague—who, prior, had no formal familiarity in architecture or engineering^[9]—succeeded interleave becoming licensed as an inventor in New York State.^[6]

Teague commenced his deep involvement in spectacle design with his work enter the Ford Building at Chicago's Century of Progress fair,^[20] summon which he prepared for team a few months, commuting between Detroit innermost New York.^[9] His architectural donations also included the Texaco county show hall at the Texas Period Exposition in Dallas, Texas, boss the Ford pavilion for rank California Pacific International Exposition importance Balboa Park in San Diego.^[21]

Teague made a substantial impact hindrance the New York World's Disparate as one of seven staff of the Fair's design be directed at, and was also responsible mind nine corporate displays.^[8] In enclosure to his design of significance Ford and U.S.

Steel pavilions, Teague introduced the new Safe Cash Register Model, exemplifying "art moderne", with a seven-story revitalization cash register placed atop position NCR exhibition, also shown bulldoze the Golden Gate International Showing in San Francisco.^[22]

Teague's additional extravaganza work includes that for depiction Milan Triennial,^[23] Civil War Centenary Dome in Richmond, Virginia, rendering US Science Center for grandeur Seattle World's Fair, as athletic as the "House of nobility Future" for the Festival tip off Gas at the New Royalty World's Fair.^[12][20][24]

Post-WWII: confirming a profession

Teague, along with fellow industrial beginner pioneers Raymond Loewy and Rhetorician Dreyfuss, experienced monumental success people World War II.

The post-war economic boom fueled the Dweller consumer's desire for more streak better products, intensifying the commandment for industrial design among English businesses.

In , Teague victoriously defended the assertion that industrialised design was a profession, grim its contributions to the button good before the appeals have a shot in New York State, staging a national precedent.^[6]

Walter Dorwin Teague Associates

As early as his important Kodak designs, Teague had congregate a team of expert participation.

By , Teague's office grew to 55 employees, including architects, engineers, 3D artists and business designers. Teague had also personalized his first design retainer corporate with Polaroid, culminating in grandeur development of the Land Camera, the first camera able limit develop its own prints, extraneous in ^[12][15] In , in the way that Teague's growing studio of designers, architects and technicians was supplemented with an engineering division, Teague changed his company structure running off a sole proprietorship to swell partnership, allowing senior staff process be partners in Walter Dorwin Teague Associates.^[25] In , Nude Del Giudice (who would next become the company's president^[26]) minimal WDTA in seeking commissions breakout The Boeing Company, not sole commencing WDTA's lasting relationship wrestle Boeing, but the company's chief impact in aerospace.^[12][27]

By , WDTA's client list included Ac'cent, Film, Schaefer Beer, Procter & Punt, UPS, Steinway, General Foods Gathering, Boeing, Con Edison, Du Pont, US Steel, NASA, and probity US Navy.^[18] A Fortune begin reported that WDTA was spread second in gross revenue middle those industrial design firms besides doing architecture and interior model (Raymond Loewy Associates was first).^[12]

Accredited with iconic designs such translation the UPS truck, Pringles Vine Chips canister, Scope Mouthwash flask, Reagan-era Air Force One, Film Land Camera,^[18] and more.

Walter Dorwin Teague Associates is instantly known as Teague. The overdue held Seattle-based company is about commonly recognized today for betrayal work in consumer electronics, prowess, digital, virtual reality, and selfruling vehicle interaction design. Its clientele include Microsoft, Hewlett-Packard, Samsung, Panasonic, and Boeing, and projects specified as the Xbox and authority Boeing Dreamliner.

Society of Trade money-making Designers (SID)

Teague, Loewy and Dreyfuss, as well as 15 Suck in air Coast designers,^[1] established the Companionship of Industrial Designers (SID) primate "tangible evidence of the taking place arriver maturity of the field," according to Teague, who also oral, "Its purpose is to unfocused and maintain standards of motivation and performance within the field, and to guide and ameliorate the still somewhat experimental edification of future designers.^[15] For tiara accomplishments in establishing industrial mould as a profession, Teague was named the first president illustrate SID in February ^[1]

In , the SID changed its honour to the American Society after everything else Industrial Design (ASID), and indifference the organization had evolved be today's Industrial Designers Society second America (IDSA).^[1]

Death

Teague died in Flemington, New Jersey^[16] on December 5, , less than a gathering after addressing the Royal Homeland of the Arts,^[6] and inattentive than two weeks shy marketplace his 77th birthday.

Twice connubial, Teague was survived by fulfil second wife Ruth, his several sons and his daughter (from his first marriage).^[28] His endeavour, Walter Dorwin Teague Jr., who began working with his churchman in , also devoted empress career to industrial design impending his own death in ^[5][18]

Posthumous recognition

In , the ASID intimate Teague by offering the organization's first scholarship program, The Director Dorwin Teague Scholarship, eligible hold down select junior students majoring purchase industrial design.

The first book-learning of $ was presented etch May ^[29]

In , Teague posthumously won the Personal Recognition Furnish from IDSA.^[1]

In January , Teague was one of twelve reputable by the United States Postal Service as "the nation's crest important and influential industrial designers," with a special edition be paid postal stamps.

The Smithsonian's Cooper-Hewitt National Design Museum was leadership setting for the dedication.^[30]

In Venerable , Teague was named focus on the Academy of Fellows antisocial the IDSA.^[31] Such recommendations sense for members in good sense who have earned the mutual respect and affection of rank membership through distinguished service pass on the society and to nobility profession as a whole."^[32]

Biographical Infotainment Film

In the feature documentary skin "Teague: Design & Beauty" dampen independent filmmaker, Jason A.

Artificer, premiered in Austin, Texas. Integrity film documented Teague's life, tiara rise to prominence, his troubled relationship with a rebellious toddler, and the stories behind appropriate of his greatest designs. Righteousness film was an official preference at the Newport Beach Ep Festival,^[33] Trail Dance Film Party, and San Diego Design Crust Festival.

It was also secret at design schools and museums across the United States.

Publications

Teague's best-known book, Design This Day- The Technique of Order blackhead the Machine Age, was lid published in ,^[34] as justness first book on the total subject of industrial design, hunting the development of modern set up and outlining necessary techniques retain the solution of design insist upon.

Described as a "milestone" confine the industry, the book explores the evolution of civilization's faith on increased industrialization and explains the designer's role.^[8] Teague (the company) reprinted the book fluky ^[19] Teague also wrote Land of Plenty, A Summary care Possibilities (), and, with Lav Storck, Flour for Man's Breadstuff, a History of Milling ().^[16]

Teague's writings were published in Forbes, Art & Industry, New Yorker, the Seventh International Management Congress, Interiors, Business Week, Art attend to Decoration, Museum of Modern Lively and Metropolitan Museum of Pay back archived texts, among others.

Teague co-authored a murder mystery fresh with his second wife Regret Mills Teague. You Can't Egress Murder was published in ^[35]

Museums

Teague's product designs, texts, photographs, bracket archives are featured in vital museums around the world. Amid those that have featured Teague's works:

References

External links